THIS PROGRAM IS DESIGNED TO CREATE PROFESSIONALS TRAINED IN TOURISM AND TRAVEL ORGANISATION AND MANAGEMENT.
The tourism industry and its earnings are very important to many countries worldwide, and tourism is a major force in the economy of the world – it has become an activity of global importance and significance. However, it has also become an industry sector which, unless it is well managed and controlled, can have harmful effects on the cultures and environments of “host” countries. To benefit from tourism its development must be planned, controlled and “sold” using modern marketing methods, the tourism and travel markets and their products, and the needs and expectations of customers – must be understood and satisfied. This Program covers all these matters and more.
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