A THOROUGH INTRODUCTION TO THE TYPES AND AIMS OF ADVERTISING AND THE ADVERTISING ENVIRONMENT, AND THE PURPOSES OF PUBLIC RELATIONS AND ITS USE AND IMPLEMENTATION FOR MAXIMUM BENEFIT.

Description: A unique Program for anyone involved in, or aiming to enter, or who needs an understanding of the advertising and public relations world.  All advertising, PR, sales and marketing managers, business owners, managers and sales staff need a good understanding of the types, functions and features of advertising, of media and agencies, and their role in promoting the products and services of an organization, and achieving profitable sales.  Good public relations positively contributes to the overall impression held by customers and other stakeholders, and to the success of enterprises; therefore managers/administrators must be aware of the benefits of good PR, know how to manage, prepare and conduct effective PR programmed and campaigns, and how to manage PR companies and clients.