Diploma on
Journalism, Mass Media & Professional Writing
An intersting, valuable and exciting introduction to the triple-topic of journalism, mass media and professional writing
This Program provides the knowledge and understanding required for rewarding and successful careers in journalism, media and writing, including TV, radio, print and digital media. It teaches the skills and professional abilities needed to create and produce interesting and engaging pieces of journalistic, media and professional writing and communication. It covers ethics, reporting, choosing and satisfying the target audience.
- Journalism and mass media, focus, objectivity, subjectivity, required skills, social media, social networking
Curriculum
- 12 Sections
- 48 Lessons
- 18 Weeks
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- Module 1 - The Media and Journalism4
- Module 2 - Journalists4
- Module 3 - Communication4
- Module 4 - Mass Communication and Mass Media4
- 4.0Mass media platforms, benefits, audience demographics and expectations
- 4.1Mass communicators, roles, ethics, guidelines and standards
- 4.2Journalism and mass media, focus, objectivity, subjectivity, required skills, social media, social networking
- 4.3Media texts, the production process, representations, media genres:
- Module 5 - Journalistic Skill and Abilities4
- 5.0Hard, technical and soft skills, judgement, reporting, research, writing, editing
- 5.1Digital media and journalists, websites, mobile reporting, photographing, video journalism
- 5.2Modern journalism, investigations, analytical thinking, source evaluation, interpretation
- 5.3Interviewing, rapport, questions, listening, observing, note taking, writing
- Module 6 - Journalistic Writing4
- 6.0Purpose of attracting and retaining audiences, types and characteristics of journalistic writing
- 6.1Writing structures: pyramid, martini glass, kebab, accordion, zooming, themes
- 6.2The journalistic writing process: information, key points, sources, angle, opening, headline, editing
- 6.3Language, grammar, punctuation, direct and reported speech, description, objectivity
- Module 7 - Legal Considerations for Journalists & Professional Writers4
- 7.0Laws, regulations, ethics, code of conduct, avoidance of subterfuge, misrepresentation
- 7.1Privacy, rights, invasion of privacy, data protection, storage and use of personal information
- 7.2Defamation, slander and libel, defences against charges, freedom of information, source protection
- 7.3Intellectual property protection, copyright law, attribution, paraphrases and quotes, fact-checking
- Module 8 - Narrative and Story Writing4
- 8.0Writing and language, prose, aims, fiction and non-fiction writing, immersive writing
- 8.1Characteristics and types of narrative writing, figurative language, literary techniques
- 8.2Introduction to characters, settings, story themes, points of view, literary conflicts
- 8.3The story plot, narrative structure, plot diagrams, subplots
- Module 9 - Creative Writing4
- 9.0Evoking emotion, communicating a theme, literary devices, types of creative writing
- 9.1Elements: imagery, character development, atmosphere, plot, dialogue, voice
- 9.2Genre, metaphors, similes, viewpoints, rhyme, style, description, pace
- 9.3Concrete and specific nouns, strong verbs, descriptive adverbs, symbolism, tone, paragraphing
- Module 10 - Characters and Characterization4
- 10.0Personality, character arcs, character roles, protagonist, antagonist, deuteragonist, stereotypes
- 10.1Characterization, physical description, behaviour, thoughts, reactions, speech
- 10.2Dialogue in stories, importance, punctuation and quotation marks, realism, character voice
- 10.3Living language, idiomatic expressions, colloquial terms, abbreviations
- Module 11 - Narrative Techniques4
- 11.0Mood: atmosphere, feeling or attitude, what readers discern, devices to portray mood
- 11.1Setting: time, place, theme, tone, morals, epiphanies, events, appealing to readers’ senses
- 11.2Pacing: how action unfolds, getting the pace right, increasing tension, using description
- 11.3Stakes: risks, challenges, high sand low stakes, raising the stakes, conflict, cause and effect
- Module 12 - Writing for Broadcast Media4
- 12.0Online, digital, social, podcast and multimedia journalism, using video, audio, images, graphics
- 12.1Broadcast journalism, jobs, anchors, presenters, researchers, production team, sound, props
- 12.2Radio, television and internet broadcast journalism, screenwriters and scriptwriters, story structure
- 12.3Screenplays and scripts, video/audio elements, audio and technical codes, editing, 9 C’s in broadcast writing